Branding & Identity Studio

Brands that
stand for something more

We help ambitious businesses turn big ideas into brands that connect, inspire and get remembered — strategy first, identity second.

Backstage Campaign studio
Egypt · Est. 2025
The studio
Inside the Backstage Campaign studio “Design without strategy is decoration.”

Backstage Campaign is a small, senior team. We don’t start with logos — we start with questions about your position, your audience, and the one idea your brand needs to carry.

We help founders and established businesses across MENA define who they are, tell their story, and show up with confidence.

More about us →

2025
Founded · Egypt
25+
Brands built
100%
Strategy-first
Few
Clients at a time
What we do

Branding that drives impact

Five services. Most engagements combine two or three — we’ll tell you which on the first call.

Brand Strategy

Positioning, audience, narrative and the core idea the whole identity carries.

Visual Identity

Logo, type, colour and art direction — designed against the strategy.

Naming

Names that are ownable, easy to say, and clear to trademark.

Brand Systems

Guidelines, templates, packaging and web — the identity made usable.

HelwSevenishEnablixCloud CrushOleraAutospotVendaryIG MedicalSaja HafizWingz
Selected work View all 25 projects →
BlmpiBlmpi BlmpiTravel · Full identity What The KoshkKoshk What The KoshkF&B · Identity VasariosVasarios VasariosWellness · Rebrand Najd RoboticsNajd Najd RoboticsRobotics · Brand system
Kind words

From the people we’ve worked with

Recommendations from our Facebook page.

Excellent creative work — beyond what I wanted in the first place. The whole experience was amazing. I’d recommend them to anyone looking for creative, talented work.

HEHamza EmadRecommended on Facebook

Honestly, some of the best people I’ve worked with. Sharp work, lovely ideas, and a real pleasure to deal with — definitely not the last time.

SHSaja HafizPersonal brand · recommended on Facebook
More on Facebook →

Ready to build a brand that means business?

Tell us what you’re building. One short brief, or message us straight on WhatsApp.

Start a project WhatsApp us
WhatsApp  +20 10 3134 8805