Case study

Vendary

A market-entry consultancy that helps foreign companies navigate Saudi Arabia's rules, approvals and processes — a name and a navy-and-gold identity confident enough to open doors at government level.

IndustryMarket entry services
ScopeNaming + identity + brand system
Year2025
Timeline8 weeks
Vendary meeting room door signage
The brief

Where Vendary started

Vendary's whole job is to make foreign companies trust that they can succeed in a market they don't know — and the brand needed to earn that trust before a single meeting happened. No name, no identity, nothing that signalled "trusted bridge" over "another consultancy."

Our job: name it, then build a navy-and-gold identity substantial enough for government relations and investor decks alike, and a system the team could run across every touchpoint without us.

What we did

The work

Every decision made against the strategy, then handed over as usable tools.

01NamingLanded on “Vendary” — a gateway to the Saudi market.
02Visual IdentityA gold pinwheel mark, wordmark and navy-and-gold palette.
03Stationery & CollateralBusiness cards, letterhead, envelopes and a company brochure.
04Environments & MerchandiseOffice signage, trade-show booth and branded merchandise.
The output
The outcome

What changed

Vendary now reads as the trusted bridge it claims to be — from the meeting room door to the booth on a trade-show floor. A foreign investor forms an opinion before anyone speaks, and it's the right one.

“

Clients used to ask if we were established. Nobody asks that anymore.

— Founder, Vendary
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