A beachside snack brand with a name people repeat — a loud retro identity in yellow and teal, built to travel from the shack to the shelf.
What The Koshk came to us with an ambition and no clear brand to carry it. The market was crowded, the offer was strong, and nothing about how they looked or sounded said so.
Our job: define what What The Koshk actually stands for, then build an identity and a system the team could run without us.
Every decision made against the strategy, then handed over as usable tools.
What The Koshk launched with a brand that finally matched the ambition — consistent everywhere, easy for the team to run, and doing real work in a crowded market.
They understood the business before they designed a thing. The brand feels like us now.
