A fresh-food brand for people eating well on the move — a name that sounds like a friend's recommendation, a soft sage-and-cream identity, and packaging built for a whole grab-and-go range.
Sevenish had a genuinely good product — fresh salads and bowls made the same day — and a name and look that didn't say any of that. On a shelf next to mass-produced ready meals, nothing signalled "made fresh, made well."
Our job: build a name and identity soft and appetising enough to earn trust at a glance, and a packaging system flexible enough to cover the whole range, from single cups to family bowls.
Every decision made against the strategy, then handed over as usable tools.
Sevenish went from a good product with no shelf presence to a brand that reads "fresh" before you even open the lid — one system that scales cleanly across cups, tubs, boxes and bowls.
Customers tell us the packaging alone makes it feel like a treat, not just lunch. That's exactly what we asked for.
