A brand system for a medical device company that needed to read as precise and trustworthy on everything from a trade-show booth to the barrel of a syringe — a confident navy-and-red mark built to scale down to almost nothing and still hold up.
IG Medical makes reliable devices — monitors, oximeters, diagnostic tools — but sold like anonymous hospital stock. There was no consistent mark, no system, and nothing that made a buyer trust the box before they trusted the device inside it.
Our job: build one mark disciplined enough to sit on a syringe barrel and a building sign with equal confidence, and a system the team could apply across an entire product range without us.
Every decision made against the strategy, then handed over as usable tools.
IG Medical now looks like one company across its whole range — the same mark, held to the same standard, whether it's on a trade-show booth or the barrel of a syringe. The system means every new product launches on-brand from day one.
We finally look as reliable as the devices actually are. Distributors take us seriously now.
