A premium extra-virgin olive oil brand built to earn a spot on the shelf — a confident wordmark, a chartreuse-and-deep-green palette, playful label art, and a packaging system that runs from bottle to box to retail.
Olera had a genuinely good extra-virgin oil and a shelf full of look-alikes to beat — rustic Italian labels, gold foil, tuscan hills. To a shopper scanning the aisle, every bottle read the same.
Our job: give Olera a name and a look that stops that scan — premium enough to justify the price, distinct enough to spot from three metres away, and a system the team could roll out across bottle, packaging and retail without us.
Every decision made against the strategy, then handed over as usable tools.
Olera hit the shelf looking like the premium option, not another import knock-off. The chartreuse block does the heavy lifting from across the aisle, and the packaging system means every touchpoint — bottle, box, mailer, tape — reads as one brand.
We wanted to look like we belonged next to the expensive stuff. Now we do.
