Case study

Najd Robotics

A corporate identity for a Saudi robotics company — a precise geometric mark and a full brand system built to win enterprise trust.

IndustryRobotics
ScopeBrand system
Year2025
Timeline8 weeks
Najd Robotics flag
The brief

Where Najd Robotics started

Najd Robotics came to us with an ambition and no clear brand to carry it. The market was crowded, the offer was strong, and nothing about how they looked or sounded said so.

Our job: define what Najd Robotics actually stands for, then build an identity and a system the team could run without us.

What we did

The work

Every decision made against the strategy, then handed over as usable tools.

01Brand StrategyResearch, positioning, audience and the core idea.
02Visual IdentityLogo, wordmark, type, colour and art direction.
03Brand SystemGuidelines, templates, packaging and social kit.
04LaunchRollout assets and a handover session with the team.
The output
The outcome

What changed

Najd Robotics launched with a brand that finally matched the ambition — consistent everywhere, easy for the team to run, and doing real work in a crowded market.

Add a real metric
Add a real metric

They understood the business before they designed a thing. The brand feels like us now.

— Founder, Najd Robotics
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